Perfectionism is the attempt to avoid mistakes. We want to be impeccable. We want the incentive system to be perfect, the presentation to be perfect, the product and the proposal to be perfect. Why? Because we do not want to look bad in front of others. Unless we have answers to all “How are you going to ensure this, and what if..” questions, we rather hold back our ideas. This leads to a “cover my ass” mentality, we avoid taking risks and coming up with interesting ideas and thoughts. So while we get lost in hundreds of details, analysis, market research and endless discussions, trying to be perfect, we lose speed and energy and will give up at a certain stage. Perfectionism eats creativity for breakfast.
So what we suggest to our clients is the simple and very powerful “good enough” approach. As soon as a proposal, idea, plan, product is good enough to start, go ahead. The “good enough” attitude brings in an attitude of trial and error, and improve while you walk approach and boldness to trying new ideas and approaches. Even if not proven yet.
You don’t know whether the new packaging will increase sales? You don’t know whether the new campaign will function? You know what? No matter how long you analyse and consider, unless you start, you will never know. Invest a sum you can afford losing and go ahead. I myself have no idea at all, whether someone will like my blog and read it ever, but I just start and will improve while I go. Reality will show.
P.S.: I could not find the perfect picture for my blog entry and I was not sure, whether the headline is the best possible, and whether my english is embarrassingly germanic, but you know what? I go with the good enough idea myself, otherwise I could not do a blog, as I don’t have time and energy for the perfect one..